How do you eat an elephant?

Goals, targets, and KPIs

One bite at a time.

No poverty.

Vision zero.

Limit global warming to 1.5°C.

Sustainability goals can be big and bold. Given the current risks we’re facing, we would argue that they need to be.

They can also be overwhelming. Quite like how you get from where you are to where you want to be can seem impossible. But, as they say, all journeys start with the first step.

At Grain we help businesses and organisations define meaningful sustainability goals within their wider sustainability and overall business strategy. We can also provide tools and approaches that ensure those goals are achieved.

The key is to break long-range ambitions down into specific, measurable, achievable, relevant and time-bound actions, also known as SMART goals.

Let’s say you’ve committed to a strategic goal to reduce waste in your organisation by a specific target each year. You’ve had strong stakeholder engagement from the beginning, so your team is on board with you in achieving this goal. You’d likely begin by measuring how much waste leaves your premises. You’d also need to know what types of waste you were producing. Once you had a breakdown of types and volumes of waste, you might start investigating your options for reducing waste at source, for example, by eliminating unnecessary disposable items. You might also look into what recycling options were available from local providers.

All of these activities could be managed and monitored as SMART sub-goals towards your long range goal of reducing waste. A data collection and reporting regime with clear responsibilities and time frames would ensure key performance indicators, like supply purchases and waste volumes, were regularly shared up the leadership chain and with relevant stakeholders.

Little by little the long range ambition becomes a reality. What seemed like a challenging goal is now within reach.

Whatever the ambitions for your establishment, we can support you to set meaningful goals and help you communicate them. We’ll start at the beginning with strategy, what you want to achieve, and work with you to plan how that will be achieved.

To determine the sustainability goals, targets, and KPIs for your business, get in touch on +44 20 8187 7040, email, or book in a chat.

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