Once upon a time…
Many sustainability issues are at a planetary scale. Showing impacts on a human level makes them more relatable. Telling stories doesn’t need to be an end result of sustainability strategy: it can be a process, brought in early with stakeholder engagement, to understand and flesh out how issues affect different people and departments. What are people’s interests, their drivers, their childhood experiences which have shaped them? What are they concerned about at work? What do they want to improve?
Messaging is a way of structuring your brand strategy and sustainability strategy in a memorable way that gets across key themes through stories. Everything woven together creates your brand and sustainability narrative.
To find out more about narrative, messaging, and storytelling for your business, get in touch on +44 20 8187 7040, email hello@grain-sustainability.com, or book in a chat.
