A new way to approach marketing

Sustainability marketing

Seeing people in the round

Have you ever noticed how much marketing language is militaristic? Campaign, target, tactic, in the field, deploy. It sounds more like waging a war on an enemy than marketing to individuals!

Sustainability marketing considers people as holistic individuals, rather than simple consumers. For example, someone who is going to buy a car can also be a pedestrian, a cyclist, a parent, and a person who (surprise!) eats food and clothes themselves. Rather than focusing just on the classic sales funnel which leads to a purchase, sustainability marketing takes a wider view, at the whole environment and the whole person. It acknowledges businesses’ role and responsibility in the environmental crisis, as well as companies’ ability to effect change.

To find out more about sustainability marketing and how to implement it in your company, get in touch on +44 20 8187 7040, email hello@grain-sustainability.com, or book in a chat.

Get in touch — we'd love to have a chat!