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Thoughts Category: Guidance

Building trust: the power of effective sustainability communications

A group of people looking at a computer and discussing what they see

As sustainability remains a core concern for consumers, businesses across every sector are increasingly highlighting their commitment to sustainable practices. However, with the rise of greenwashing and greenhushing — the practice of downplaying or concealing environmental issues — merely making sustainability claims is no longer enough to win over discerning customers. Authenticity and accountability Communicating […]

Science Based Targets explained

A hand, tablet and graphics of effective management with net zero symbols - renewable energy, reduced CO2 emissions, green production, and waste recycling in business, net zero carbon.

After the hottest ever start to June, the need for every individual, business, or organisation to find ways to reduce their greenhouse gas (GHG) emissions is becoming even more apparent. If the commitments contained within the Paris Agreement are to be achieved, we need global GHG emissions to be reduced by 45% (from 2010 level) by […]

What is Scope 4?

Family by electric car

By now for anyone in the world of sustainability, reporting on scope 1, 2, and 3 emissions is commonplace. Scope 1 covers greenhouse gases released from direct (operational) activities, scope 2 refers to the emissions generated from purchased electricity, heating or cooling, and scope 3 are any indirect emissions occurring in the value chain, both […]

What is double materiality?

Red block amongst a row of white ones

Having become comfortable with the sustainability context of materiality over the last few years, you may be confused about the emerging concept of ‘double materiality’. It’s an approach gaining more traction and will become increasingly important to businesses and organisations which are serious about sustainability. While it may take some time to get to grips […]

Ensuring sustainability strategy success

A light flare against a dark sky

In the final part of our series on creating a sustainability strategy, we look at how to ensure the success of your hard-worked plans. No-one said that putting together a sustainability strategy would be easy. There may be the temptation to close the file on your glossy presentation deck and think, “job done”. To a […]

Setting your sustainability strategy

A path that looks out to a horizon, denoting a strategy or way forward.

Creating your sustainability strategy doesn’t need to be a complicated process. You can break it down into four simple steps: Where are we now? Where do we want to be? How do we get there? How do we ensure success? In our first two posts, we explained how to understand where you’re starting from and […]

What’s new for sustainability legislation in 2023

2023 yearly diary

Corporate sustainability has become an immediate priority and 30% of Europe’s largest companies have committed to reaching Net-Zero by 2050. Following COP27 and in the context of the climate crisis, we are seeing more and more sustainability legislation coming into place.

What’s your climate shadow?

Person with shadow

Discussions around personal impact on climate change centre on your carbon footprint, a method to aggregate your individual impact

“Grain is a very valuable and trusted partner. They have quickly and fully grasped our complex organization, our ambition to become a more sustainable company and what is at stake for us. We have really moved our green journey in the right direction with their guidance and support. Also, they are always positive and a pleasure to work with — something not to take for granted!”
Sophia KazoglouGlobal Communication & Sustainability Manager, Nordic Pharma
“Pegasus had a challenge in identifying how sustainability could be measured within the industry and our own organisation. We decided that partnering up with Grain was without a doubt the best option. They had all the expertise in sustainability and in undertaking all the necessary research that we really valued and were able to offer the in-depth detail we were looking for. We were able to pull together a Sustainability Strategy for the future of Pegasus with positive results. Grain provided value for money and continue to stay connected regularly. We would happily return to Grain for future guidance and advice.”
Sam KerbyChief Finance and Group Services Executive Officer, Pegasus Group
“Grain has been the driving force to move Rupert’s sustainability programme from good intentions and high-level policy to more integrated reporting systems and management tools. The work with Grain identified the key material issues faced by the business, areas where we were doing well and others where we were deficient. It was important for us to work with a group with experience outside the extractives sector to provide some external perspective on the mining industry.”
Thomas CredlandHead of Corporate Development, Rupert Resources
“Plastics Europe recently defined a new purpose and strategy revolving around sustainability. We chose Grain to support us in articulating our strategy and to reflect it in a rebranding, with a new logo and visual identity, strapline, website including copywriting and marketing materials. Their work helped us gain consensus with many stakeholder groups, repositioning Plastics Europe and providing us with new tools for effective engagement and communication.”
Sylvie AitkenCommunications Director, Plastics Europe
“Working with Grain brought clarity and direction to our energy and enthusiasm, giving us a laser-focus on the key topics, approaches, and opportunities that would allow us to make the most positive impact possible.”
Josh PitmanManaging Director, Priory Direct
“Grain have been invaluable during our B Corp journey, providing us with clarity and support throughout. They have helped us recognise our achievements to date and guided our social and environmental plans for the future. Using their knowledge and experience, Madelyn and her team have ensured that our B Corp submission is the strongest it could be. But most importantly, they have inspired us to be a better practice for our team, for our clients and for everyone who lives, works and visits our buildings and neighbourhoods.”
Denise HeseltineDirector, Mæ Architects
“As a multi-generational family business established in 1947, here at Sharon Lee we have always put people first. We wanted to become a more sustainable company and to be able to communicate that to our customers. We chose to work with Grain because of their experience in fashion, and we’re very happy with the results, particularly the sustainability report which clearly sets out our goals and achievements.”
Danny ButterfieldManaging Director, Sharon Lee
“Grain Sustainability have been invaluable in the creation and growth of Sustainable Amersham, from setting up the website and email account to assisting with social media output, and guiding those of us who are less tech savvy! Their knowledge and ability to communicate with the public has been incredibly helpful and enabled us to build the organistion from a small group of friends concerned about the environment to an organisation with 150 members, 665 followers on Instagram and 570 members of our Facebook group. We are very grateful for their ongoing input.”
Anne FulleloveSecretary, Sustainable Amersham

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