Building trust: the power of effective sustainability communications
As sustainability remains a core concern for consumers, businesses across every sector are increasingly highlighting their commitment to sustainable practices. However, with the rise of greenwashing and greenhushing — the practice of downplaying or concealing environmental issues — merely making sustainability claims is no longer enough to win over discerning customers. Authenticity and accountability Communicating […]
Science Based Targets explained
After the hottest ever start to June, the need for every individual, business, or organisation to find ways to reduce their greenhouse gas (GHG) emissions is becoming even more apparent. If the commitments contained within the Paris Agreement are to be achieved, we need global GHG emissions to be reduced by 45% (from 2010 level) by […]
Ensuring sustainability strategy success
In the final part of our series on creating a sustainability strategy, we look at how to ensure the success of your hard-worked plans. No-one said that putting together a sustainability strategy would be easy. There may be the temptation to close the file on your glossy presentation deck and think, “job done”. To a […]
Setting your sustainability strategy
Creating your sustainability strategy doesn’t need to be a complicated process. You can break it down into four simple steps: Where are we now? Where do we want to be? How do we get there? How do we ensure success? In our first two posts, we explained how to understand where you’re starting from and […]
